Most stores don't have a traffic problem. They have a conversion problem. Fixing it is usually cheaper than more ads.
What I optimize
- Product pages, copy, imagery, above-the-fold, trust signals
- Cart & checkout, friction removal, abandoned-cart flows, upsells that don't feel gross
- Speed, Core Web Vitals, image pipeline, theme code cleanup
- Search & filtering, real search that finds what people meant
- Analytics, GA4 + server-side events so ad platforms actually get clean data
Platforms
- Shopify (Liquid + Hydrogen)
- WooCommerce (only if you're already on it)
- Custom / headless (Next.js + Stripe or Shopify Storefront API)
Deliverables
| Week | What ships |
|---|---|
| 1 | Full store audit + prioritised fix list |
| 2–3 | Product page & PDP template overhaul |
| 4 | Checkout, upsells, cart drawer |
| 5 | Speed pass + analytics wiring |
| 6 | Report + 60-day iteration plan |
I don't touch stores doing dropshipping arbitrage. Real products, real brands only.